Content Matters - Services We Offer

Services to Create and Improve Structured Content that Matters

I'm Rose Johnston and I can help your small business or organization improve the performance of your print or online content by making it easier to read and to use. When you want to design and develop your content yourself, then I can advise and coach you through it. Or I can work alone or side-by-side with your team in creating, writing, and editing.

The types of projects I'll accept need to meet a small set of criteria:

You need a versatile and temporary instructor, coach, course developer, or technical writer for one to six months; to work individually or as a team member; and to work onsite or by telecommuting.

You are using or want to begin using structured writing methods, processes, and tools to get the job done.

And I make it easy for you to buy just the services you need based on where you are in your project life cycle.

Project Stage	Content Matters Services
Support at Any Stage	Provide just the services you need within or across project stages. Sustain project momentum by temporarily filling in when your regular team members are absent or while you look for fulltime replacements. Mentor or coach your subject matter experts (SMEs) in techniques they can use to be more productive when working with writers, editors, and course developers, and vice-versa.
Define	Analyze audiences and identify content to satisfy their business or instructional needs. Identify unique versus overlapping interests. Ensure content is relevant and traceable to project goals. Map content to the resources needed to produce it. Identify subject-matter experts and source material. Determine new content versus what can be reworked from existing sources.
Design	Organize content into an appropriate architecture. Test the content architecture. Prototype, test, and set content design standards. If content is destined for online, then also prototype, test, and set standards for linking strategies.
Develop and Deliver	Create new content for business or training purposes. Update or revise existing content. Do usability, technical accuracy, and substantiative edits. For online content, identify link sources and destinations.
Assure Quality	Serve as a user or observe users as they experience navigating and using your content. Audit content for effectiveness of organization and presentation. Identify content usability problems and recommend solutions. Develop standards for organizing and presenting content.

Project Stage

Content Matters Services

Support at Any Stage

Provide just the services you need within or across project stages.
Sustain project momentum by temporarily filling in when your regular team members are absent or while you look for fulltime replacements.
Mentor or coach your subject matter experts (SMEs) in techniques they can use to be more productive when working with writers, editors, and course developers, and vice-versa.

Define

Analyze audiences and identify content to satisfy their business or instructional needs.
Identify unique versus overlapping interests.
Ensure content is relevant and traceable to project goals.
Map content to the resources needed to produce it.
Identify subject-matter experts and source material.
Determine new content versus what can be reworked from existing sources.

Design

Organize content into an appropriate architecture.
Test the content architecture.
Prototype, test, and set content design standards.
If content is destined for online, then also prototype, test, and set standards for linking strategies.

Develop
and Deliver

Create new content for business or training purposes.
Update or revise existing content.
Do usability, technical accuracy, and substantiative edits.
For online content, identify link sources and destinations.

Assure Quality

Serve as a user or observe users as they experience navigating and using your content.
Audit content for effectiveness of organization and presentation.
Identify content usability problems and recommend solutions.
Develop standards for organizing and presenting content.

http://www.Content-Matters.com (Note the dash!) Send comments to Rose	PMB 534, 6547 N. Academy Blvd. Colorado Springs, CO 80918 Phone +1 719/488-3372
Content Matters LLC is a woman-owned micro/small business and sole proprietorship. © 2011. Content Matters® is a registered trademark of Rose Johnston.

Services to Create and Improve Structured Content that Matters